LONDON — Thread, the personal styling and e-commerce platform for men’s wear, has raised $22 million in a series B round of funding led by Balderton Capital, Beringea, Forward Partners and H&M Co:Lab, which is part of the H&M group.
On the heels of the funding, the site has forged 50 new partnerships, with brands including Barbour, Hugo Boss and Levi’s. The site already stocks brands such as Tommy Hilfiger, Carhartt, Religion, Adidas, Superdry and Ralph Lauren.
Launched in 2012 and founded by Kieran O’Neill, a digital entrepreneur; software designer Ben Kucsan, and digital data expert Ben Phillips, the platform uses a combination of artificial intelligence and professional stylists to help men put looks together and find items that best suit them.
Upon entering the web site, visitors are asked a series of questions, including their favorite brands, preferred styles and how much they usually spend on clothes. The site recommends products tailored to the consumer’s allocated budget.
The platform boasts more than one million users ranging in age from their late 20s to early 40s, and to date it has raised $40 million in funding. It’s now planning a technology boost.
“We’ll be expanding our engineering, data science and design teams and launch a